Gig Authors: 5 Best Gig Economy Books & Who Wrote Them
Identify your target audience
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Why Identifying Your Target Audience is Key to Success
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Tailoring your message to your target audience
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The role of demographics in identifying your target audience
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Many people are joining the gig-worker bandwagon, and for good reasons. It provides flexibility, autonomy, and more benefits! But is the gig economy all sunshine and roses?
That’s where gig authors enter the picture. They discuss the ins and outs of this evolving platform.
In this article, we’ll explain the role of gig authors. We’ll also discuss five must-read gig economy books!
What Is a Gig Author?
As the name suggests, a gig author is someone who writes about the various aspects of gig work.
Generally, the former is a short-term or fixed project that freelancers work on.
These writers provide insights into this evolving employment landscape. The goal is to help gig workers succeed in this field.
In case you’re wondering, gig workers are those who work gigs in many niches.
As you might know, the gig economy includes many industries. Some of the popular niches are ride-sharing, graphic design, and content creation.
Gig authors cover such topics. That’s to help aspiring independent contractors kickstart their self-employment!
What Do Gig Authors Write About?
Gig authors cover many topics related to the gig economy. Some of the key areas they explore include:
- The gig economy landscape: Authors discuss the structure and evolution of the gig economy. They explore its sectors, trends, and future.
- Gig worker experience: Many gig writers are independent workers to begin with. They may share personal anecdotes and challenges in the gig economy.
- Economic implications: These authors examine the economic impact of the freelance world. They explore its influence on income, job security, and financial stability.
- Technology and platforms: Many gig workers find jobs on online platforms. That’s why authors delve into these tools and discuss their importance to landing gigs.
5 Best Gig Authors & What They Wrote
Now that you know what gig authors write about, it’s time to expand your knowledge. Here are five recommended books to help you learn how the gig economy works:
Brett Helling - Gigworker: Independent Work and the State of the Gig Economy
Brett Helling is an example of a real-world gig worker, as he has extensive experience in this field. He’s been in the independent work realm since 2012.
In his book—Gigworker: Independent Work and the State of the Gig Economy—Brett covers many topics. He explains the evolution of the gig economy.
Not only that, but the author delves into the current trends in the freelance world. Plus, he offers a vision of where it's headed in the future.
The book also offers a comprehensive guide on how to tap into the gig economy. That can be handy if you want to support your income with side hustles or make them your primary source.
Who Is This Book for?
Brett Helling’s book is suitable for those looking to become gig economy workers. It’s also ideal for 9-to-5 employees who want extra income.
Diane Mulcahy - The Gig Economy: The Complete Guide to Getting Better Work, Taking More Time Off, and Financing the Life You Want
Diane Mulcahy is a pioneer educator in the gig economy. She was teaching about this field at Babson College even before it was popular.
Thanks to her knowledge, Mulcahy’s The Gig Economy helps individuals thrive in the independent work field.
The book is packed with research, practical exercises, and real-life stories. It provides strategies for creating financial security. It also teaches how to pursue professional goals in the gig economy while reducing risks.
Who Is This Book for?
This book is ideal for you if you’re a freelancer or independent contractor. It’s also suitable if you want to enter the gig world but don’t know how.
The Gig Economy guides you on how to overcome independent work challenges. Consequently, it helps you succeed as a freelancer.
Sarah Kessler - Gigged: The Gig Economy, the End of the Job and the Future of Work
Sarah Kessler is a journalist who loves delving into the future of work. Currently, she works as a senior editor at the New York Times. Before this role, Sarah worked as a senior writer at Fast Company. During that time, she covered different aspects of the gig economy.
Kessler’s book, Gigged, digs deep into the heart of independent work. It features real-life stories from American workers venturing into the freelance world. Not only that, but the chapters follow the role of companies and social systems in the growth of this field.
The best part is that the book features people from various professional backgrounds!
Who Is This Book for?
Gigged is for those seeking insights into the future of employment. It’s also ideal if you want to learn about the challenges of the gig economy.
Olga Mizrahi - The Gig Is Up: Thrive in the Gig Economy, Where Old Jobs Are Obsolete and Freelancing Is the Future
As a market expert, Olga Mizrahi is experienced in the business world. Her publications have been featured in prestigious magazines like Forbes.
Olga tackles the shift the gig economy has brought to our work lives. In The Gig Is Up, she talks about the role of technology in the freelance world. She also provides tools to help readers stand out as independent contractors.
Who Is This Book for?
The Gig Is Up is a good read if you want to quit corporate jobs. It’s a valuable resource for those looking to compete in the freelance world.
Alexandrea J. Ravenelle - Hustle and Gig: Struggling and Surviving in the Sharing Economy
Alexandrea J. Ravenelle’s work focuses on the socioeconomic impact of the gig economy. Her book, Hustle and Gig, delves into the stories of many gig workers.
The author shines a spotlight on the difficulties of freelancing. This book also explores the impact of the gig economy on workplace protection. It covers topics like discrimination and worker safety.
Who Is This Book for?
Hustle and Gig is a great read if you want to understand the life of a gig worker. It helps you gain different perspectives about the challenges of this field.
Wrapping Up
Gig authors are writers who explore the gig economy. Some of the topics they cover include gig economy structure and workers’ experiences.
These authors offer guidance through their books. As a result, they help you navigate the evolving world of freelancing.
If you still have any questions or want to learn more, let us know in the comment below. Plus, don’t forget to share the article with your gig-worker friends!
