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Anton Voronov

The goal of Hardly Hustle is to provide inspiration, drive and motivation in a 10 minute read or less. What you see is what you get. This is hot off the press without an editing team. Anton Voronov is up.

Anton Voronov

Who are you and what do you do?

Hey there! I'm Anton, CEO & Founder of Guidbase. I’m sure that The Journey of a thousand steps begins with a solid Foundation and a Guiding star. (Guid(e) + Base). Guid(е) = the Guiding star of the manager is to make the World around him better today than yesterday. Base = in order to create a healthy and strong team, it is necessary that the manager has a solid foundation of decency, honesty, diligence, humanity, courage and special knowledge. My mission is to make the well-coordinated work of any remote team not an accident, but the result of the creation of a special "eco-friendly" working environment by managers. For 12+ years I was managing remote Web development, BI (Business Intelligence), CRO (Conversion Rate Optimization), Digital Analytics IT projects and teams. Like other remote team managers (long before working remotely became mainstream), I was facing the problems and solving them on my own, gaining experience, making mistakes, wasting time and money. After a while I discovered that many teams from completely different fields, working both remotely and offline, face similar problems. This is how Guidbase appeared - a full-cycle research project on digitizing the management of routine operational processes (such as communication, setting tasks, creating instructions, working with Knowledge base, working with access, etc.): from analyzing the current state and generating hypotheses, to implementing, monitoring and implementing changes.

What did it take to get your first handful of customers?

My previous work experience and good relationships with people helped me.

Have you had to pivot the business to get to where you are today?

The place where I am now is my conscious choice.

What drives/motivates you on a daily basis?

My passion is people (happy, healthy and successful), processes (processes and instructions should not be created for the sake of creating processes and instructions) and an "eco-friendly" harmonious working environment for the people. Working with managers, I see that my responsibility is high: operational managers around the world make millions of decisions every day, set millions of tasks, hold millions of meetings etc. I help them create their own “eco-friendly” harmonious workspaces for their teams - and every day I wake up with the joyful thought that today the world will become a little better.

When will you know that you've "made" it as an Entrepreneur?

I see entrepreneurship as a path, but not as a goal that has the end.

What has been the hardest part of your business journey?

I am sure that every person who sincerely wants to change the world and works on it every day tries not to pay attention to the difficulties that come across to him. It is not easy to realize that right now millions of people around the world suffer from chaos at work. But it makes me work harder and more optimally.

Who or what has helped you the most in your journey so far?

I love what I do, it helps me in my journey.

What are a few resources that you'd recommend?

Having read a large number of books, historical and philosophical treatises and having talked with a large number of wonderful intelligent people, in my opinion, there cannot be 1-2-5 universal resources for updating our knowledge. Life is a river in which every day we face new, unpredictable situations and make decisions. I recommend creating an environment around yourself with people who share your values - help each other and share experiences. Read books and watch videos that are close to you and that answer exactly your questions.


List the founders

Anton Voronov (me)

How many hours a week do you work on this hustle?


# of Employees?


When did you start?


How much did it cost to launch?

Not provided.

What were your funding methods and ballpark amount raised?


Annual revenue?

Not provided.

Projected revenue?

Not provided.

Any call to action?

24/7 open to new acquaintances and happy to share my experience! Let’s connect:


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