The goal of Hardly Hustle is to provide inspiration, drive and motivation in a 10 minute read or less. What you see is what you get. This is hot off the press without an editing team. Christoffer Nissen is up.
Who are you and what do you do?
My name is Christoffer I am 19 and right now I am finishing my last year of High School in Denmark while I build and scale my Facebook Marketing Agency: FELU Agency on the side.
What did it take/how did you get started?
I have always wanted to be an entrepreneur, and when I was 6 I thought I would open a restaurant chain. Yes, a chain. After that, I found out that I was not interested in actually being a chef but what intrigued me was creating and scaling a business. Since then I have failed many times. And that is what is most important if you want to become an entrepreneur. Learning to fail. As Eric Ries says in "The Lean Startup" we have to go through the Build, Learn, Measure, Feedback loop. That is also why I have never been a fan of learning theory but rather do the thing and find out if it keeps up. FELU was created so that local danish businesses could stand a chance against bigger businesses in Denmark, where we give them a chance online through digital marketing.
What does the future look like for you and your business?
I am not finished with my entrepreneurial journey yet, I am not even close. Therefore I will keep going and fail many times more before I feel that I have accomplished what my 6-year-old me set out to do. Right now at FELU we strive to be the best and produce extraordinary results for our clients. We work with local lead generation through Facebook and Instagram ads, but we are looking to scale and offer many other services later down the line. That is my goal for the next 3 years. To grow, fail, learn and conquer the digital marketing game in Denmark.
What drives / motivates you on a daily basis?
I think motivation is stupid. Motivation is a feeling and you can't produce long-term results based on feelings. On the other hand, I am driven by the ability to retire early and provide for the people I love. As for philanthropic work I want to help kids in this world. I want equal education and I want to see more kids live out their potential and dreams.
What advice would you give someone interested in doing what you do?
The advice that I would give is that you have to start with your resources. Find out what you are good at and create a business from there. Of course, you will need to learn; that is where failure comes in. Remember to fail a lot and quickly and never give up. Even if you go bankrupt with your business you still have your mindset and the ability to do something about it. Don't give up.
What has been the hardest part of your business journey?
Finding customers. Digital marketing is red ocean and there is a lot of big fish out there.
How have you managed burnout thus far?
I know when I am about to burn out. I get physical reactions where my eye is twitching and I get restless. this is when I know that I need to step back for a day or two.
What are a few resources that you'd recommend?
I would recommend My First Million as a podcast and for books these are essential: The Lean Startup, Deep Work, Think And Grow Rich, Principles, The 4-Hour Work Week and Rich Dad Poor Dad.
The STATS
List the founders
Christoffer Nissen, Silas Lund
How many hours a week do you work on this hustle?
20
# of Employees?
3
When did you start?
August 2022
How much did it cost to launch?
1500 dollars
What were your funding methods and ballpark amount raised?
Bootstrapped
Annual revenue?
1000-2000 dollars
Projected revenue?
10000 dollars/month
What's the #1 thing you need right now?
More customers