The goal of Hardly Hustle is to provide inspiration, drive and motivation in a 10 minute read or less. What you see is what you get. This is hot off the press without an editing team. Jess Rawstorne is up.
Who are you and what do you do?
My name is Jess Rawstorne and I am a former investment banker turned entrepreneur providing outsourced support. I show business owners how to perform operational alchemy so that they can transform the chaos in their business into cash.
What is your business advantage?
I have a knack for simplifying things and creating the shortest path to create recurring income and cash with minimal effort.
What drives/motivates you to keep scaling your business?
Seeing the number of seven-figure businesses I can help create without the added overheads and burnout.
What advice would you give someone interested in getting to where you are?
Scaling without systems and staffing is a recipe for disaster. But hiring too early and without developing the right operational systems will also create unnecessary overwhelm and burnout. Be relentless in tuning into what's going to work best for you because what is working for someone else doesn't necessarily mean it's going to work for you. That's because you're unique and the vision for your business is unique no matter if you're in the same industry.
What has been the hardest part of running your business and scaling it to where it is?
Trusting myself to make the right decisions every single day.
What are 3 things you would say have contributed to your success the most?
1. My family. You can have reasons AND you can have results. I choose to see my kids as giving the right reasons to create the kind of structure that suits scaling, on my terms. In order to work no more than 4 hours a day around their schooling, I had to simplify and create systems that work for me when I'm not. Add on the complexities of dealing with a child with an Eating Disorder and another with ASD and it's really required me to step up in all areas of my life. 2. My mentors, especially Scott Oldford and Todd Herman 3. My magic. Getting in touch with intuition and working energetically.
Who or what has helped you the most in your journey so far?
Everything. I believe everything happens for a reason. And I've used hypnotherapy to access a lot of what was previously unconscious. So these days I see everything as serving me and served up for a purpose to further my journey.
Are there any "musts" you have on a daily basis?
Absolutely. I also see that I 'get' to do this daily. I have immense appreciation for this and my own conscious design. My whole day is a rhythmic routine that serves me starting with morning meditation, walking the dog, taking kids to school, connecting with my guides, to ending the day with a specific EOD process and daily appreciation. My mantra is that life is truly as simple as ABC - always being connected. We have everything we need. Always.
What mindset shifts were required to achieve the success you've experienced?
Believing in myself. That I truly have everything I need.
What are a few resources that you'd recommend?
Tapping into your own intuition for guidance. The best resources are ones that are asked for at the time.
The STATS
List the founders
Me, Jess Rawstorne
How many hours a week do you work on this hustle?
10 mostly and max 20 at the height of all the growth
# of Employees?
All of the staff are contractors. Hence the model of scaling without added overheads (fixed costs)
How much did it cost to launch?
It was many years ago now and not the same model. If I were to launch again, it would simply be getting the team for an initial 40 hours which is around $1000 with some simple all-in-one software to start, e.g. Go high level at $97/month or systeme.io for $197/year
How much have you raised?
None.
Annual revenue?
I've taken most of this year off (other investments and personal time out) but the business is on track for $1.2M this year.
Projected revenue?
$2.4-$3M
Any call to action?
Looking to make more millionaire entrepreneurs. Let's simplify and scale.