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Jesse Hoffman

The goal of Hardly Hustle is to provide inspiration, drive and motivation in a 10 minute read or less. What you see is what you get. This is hot off the press without an editing team.

Just took making the decision that this was something I wanted to pursue...

Jesse Hoffman is up.

Jesse Hoffman

Who are you and what do you do?

My name is Jesse Hoffman and I’m a 26-year-old entrepreneur, currently focusing on growing my mental performance coaching company, MindPeak Co. I’m from Philadelphia PA and have recently relocated to Miami FL. I went to the University of Pittsburgh, where I obtained a bachelors of science in psychology, a bachelors of arts in sociology, and certificates in leadership and leadership development. I was undergraduate assistant with the Pitt men’s basketball, I focused my studies on expanding my knowledge within sports, performance and organizational psychology.

What did it take/how did you get started?

I simply just made the decision that this was something I wanted to pursue and taking the necessary steps to make my way closer to where I wanted to be. I’ve always known I’d wanted to help people and create relationships. My goal is to help everyone around me improve and attain their potential.What does the future look like for you and your business?Somewhat short term: simply expanding my client base and bringing on other coaches to help high performers

What drives / motivates you on a daily basis?

Motivation to help my family and those I care about. Attaining freedom and autonomy over my time and finances.

What advice would you give someone interested in doing what you do?

Be clear or confident in what sets you apart and what specific skill you possess and can lean into: how sharing this directly impact others.

What has been the hardest part of your business journey?

Accepting that it is not a quick process, and being able to operate on minimal income - both to sustain myself, while also trying to invest into the business.

How have you managed burnout thus far?

Trying to stay clear on my why, and conscious of what I can immediately control in order to determine where to focus my energy

What are a few resources that you'd recommend?

I can recommend so many… to list a handful of creators, and/or any of their work: Atomic habits and James clears newsletter, psychology of money and Morgan housels podcast, Huberman lab, Better pockets podcast, Cal Newport, Ryan Holiday, Adam Grant, steven Kotler and the flow research collective, Tim Grover…. The list could go on forever


List the founders

Jesse Hoffman

How many hours a week do you work on this hustle?


# of Employees?


When did you start?

Semi-formally, 2019

How much did it cost to launch?


What were your funding methods and ballpark amount raised?

None raised

Annual revenue?

Not provided.

Projected revenue?

Not provided.

What's the #1 thing you need right now?

Lead gen, sales process/funnels, social media/digital reputation




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