The goal of Hardly Hustle is to provide inspiration, drive and motivation in a 10 minute read or less. What you see is what you get. This is hot off the press without an editing team.
Jourdann Lubliner is up.
Who are you and what do you do?
I’m the founder & CEO of Electrify PR (@electrify_pr), a public relations and influencer marketing firm for game-changing, consumer-facing companies. I’m a results-driven, proactive and creative public relations expert talented at developing and executing cutting-edge communication strategies for game-changing startups and large, corporate brands. I boast 12 years of experience publicizing brands, products and personalities across industries such as: wellness, fashion, beauty, food, furnishings, travel, retail, media, marketing, and tech. I secure placements in top-tier publications from Good Morning America and CNBC to Cosmopolitan and GLAMOUR.
What did it take / how did you get started?
I led PR efforts for Men’s Health, Gilt, and more, and while working at Rodale which owned Men’s Health, Hearst acquired Rodale. I was offered to interview for a similar PR job at Hearst, but I declined as I wanted to pursue an opportunity that was more entrepreneurial. While networking, I came across an opportunity to do PR for a startup based in Los Angeles. I didn’t want to move there, so a lightbulb went off in my head to start my own PR business and represent clients based across the country, from my homebase of NY (or anywhere, as I have the flexibility to work from wherever).
What does the future look like for you and your hustle?
I am always striving to hone my craft and keep getting better at PR. I’d also love to represent more influencer marketing clients. For some of my clients I identify and hire influencers to promote their products in creative ways.
What drives / motivates you?
I am motivated by the fact that I can work from wherever I want, and I don’t have to answer to a boss. My clients trust me for my counsel and senior-level expertise, and taking this leap has forced me to feel more comfortable and assertive in my decision-making.
What advice would you give someone interested in doing what you do?
When you start your own company, you are always networking to a degree, even at social events and at times when you think you may be “off the clock.” Keep that in mind when considering how you present yourself. New social experiences can lead to referrals and new clients, so always travel with business cards and refine your elevator pitch.
What has been the hardest part of the hustle?
There are obviously pros to a corporate job. Even though I experience challenges having my own company, I am able to work with an array of inventive, interesting companies in the lifestyle, wellness, fashion and beauty spaces, instead of just focusing on one company.
What are a few resources that you'd recommend?
I’m a fan of newsletters to keep me up to date on both news and new companies launching. I read daily newsletters from the Morning Brew, The Newsette, The NY Times, Thingtesting, and The Hustle. I also listen to the daily news briefing on my Alexa while I am getting ready for the day (or sometimes at night).
Side or full-time hustle?
List the founders
Me (Jourdann Lubliner)
How many hours a week do you work on this hustle?
I work typical corporate hours: 9 - 6, but I have periods where I work Sundays and later at night. I try to stop at around 6 during the week.
# of Employees?
When did you start?
How much did it cost to launch?
PR software and staffing resulted in the biggest costs with starting.
What were your funding methods and ballpark amount raised?
Any call to action?
Always looking for great talent and innovative companies to work with!