Bailey Libby

Who are you and what do you do?

My name is Bailey Libby and I am the founder of Millicent Marketing. My educational background is actually in Experience Design and Management, and I used that experience in marketing for several years across multiple brands as a Marketing Manager. I always had a "side hustle" of freelance marketing work. I was consistently helping multiple brands at a time with marketing needs while at my full-time roles.

Recently, I decided to make the switch to "freelancing" full-time, but as my own marketing agency. I felt compelled to start this as a way to better serve multiple brands at the same time and get to be a part of many amazing projects at once! I love running this agency because I am able to stretch my abilities across varying industries, projects, and needs, making me a better, more adaptable marketer.

What did it take/how did you get started?

I realized that many businesses I knew needed (sometimes desperately) marketing help, but they were too small or didn't want to invest in an in-house marketing team. I was able to fill that gap and offer flexible marketing support.

What does the future look like for you and your business?

We are partnering with several new clients every couple of months and hope to work with even more! Short term - our agency will likely hire it's own in-house team to better serve our growing client base. Long term - we'd love to expand into other digital marketing offerings such as web development, graphic design and more that we do not currently offer.

What drives / motivates you on a daily basis?

As a "type A personality" getting stuff done, inherently, motivates me, but on a more serious note, I love seeing the transformation that can come from our work. Whether it's a simple design or a complete marketing campaign, we can see the role it plays in our client's business and being able to help and serve in that way is really amazing.

What advice would you give someone interested in doing what you do?

Go for it, and figure it out as you go! Most of what we've learned has been on the job. The best teacher is experience, so just give it a shot and never be scared to keep learning!

What has been the hardest part of your business journey?

Balancing the fine line between doing what's necessary to get a new client and not giving away (tons) of free work. At the start, it can be hard to respect your own time and value.

How have you managed burnout thus far?

Balancing the fine line between doing what's necessary to get a new client and not giving away (tons) of free work. At the start, it can be hard to respect your own time and value.

What are a few resources that you'd recommend?

Insight Timer for daily meditation/breaks. The Art of Manliness Podcast (even for females). Pinterest for inspiration.