Matt Atkins

Who are you and what do you do?

My name is Matt Atkins, and I’m from Denver, Colorado. I’m the founder of PitchPortPro. PitchPortPro is an email management software that streamlines your inbox by sorting cold emails and sales spam from your inbox and into folders for later review; letting you focus on work without the clutter.

The goal is simple: to make inbox management easier and improve productivity. The product roadmap includes GoogleOauth implementation, auto-reply templates, AI email analysis. Currently open for Microsoft365 logins! This interview comes just a week after I wrote my first line of code, and today marks the day PitchPortPro is officially live for public use!

What did it take/how did you get started?

I spent 8-9 years in sales with about 5 in marketing and MarTech. I went back to school in late 2022 for software engineering 30 days after my wedding at the age of 31. Life gave us some tough circumstances and forced my hand back into a life of sales whereas I really wanted to make the career jump to software.

After losing my sales job in April 2024, I figured now was the time to finally use the education I had just paid for. After spending my time in sales and with cold emailing I noticed it's kinda wack. So, I have a "deeper purpose" behind PitchPortPro as well; to improve cold-email writing.

What does the future look like for you and your business?

I am biased or optimistic, depends on what you think of me so far! I feel good about the future as the product itself is simple and I believe it will without doubt make money. My concerns are with my ability to manage the product through the major growth stages.

The features I need to build to go from my basic product now to an enterprise product making $1M in ARR will be a challenge. However, if I am smart and evaluate where my skillset will impact the business best, I can hire someone to do the other stuff.

What drives / motivates you on a daily basis?

In the end, knowing my back was against the wall, I saw a way to get to the finish line and I feel like this is my only route and I am treating it as such. Every bit of passion, knowledge, skill and energy is going toward building this well and getting into the right hands.

What advice would you give someone interested in doing what you do?

Why not? Why the hell not? Read books, listen to podcasts, audiobooks, YouTube videos. Knowledge and information are important, but DO NOT get stuck here. Plug for Noah Kagan, Million Dollar Weekend is a great read/listen if you want to get after it, NOW!

What has been the hardest part of your business journey?

Product/Founder fit. Product/Market fit. I say product/founder as it has taken me months to get an idea that matched my development skills/resources/market knowledge. Product/Market fit means finding the right product that people want and are willing to pay for. (shout out Rob Walling)

How have you managed burnout thus far?

Luckily, I am a gamer and COD: Black Ops 6 dropped about a week before I really jumped into 10+ hour days of coding. Spending time with my wife, and our dog. I try my hardest to still give myself at least one full day a week that I don't touch work/business related things. Daily exercise may be the biggest factor of all though!

What are a few resources that you'd recommend?

Anything Noah Kagan Anything Rob Walling The Tropical MBA Podcast Profit First - Michael Michalowicz The Mom Test - Rob Fitzpatrick Bootstrapped Web Podcast The Startup Ideas Podcast Indie Hackers - (Podcast/Website)

The STATS

List the founders‍

Just me and my furry office companion‍

How many hours a week do you work on this hustle?‍

35+‍

# of Employees?‍

All me!‍

When did you start?

11/1/24‍

How much did it cost to launch?‍

Maybe $150‍

What were your funding methods and ballpark amount raised?‍

Bootstrapped baby!‍

Annual revenue?‍

0‍

Projected revenue?‍

Not provided.‍

What's the #1 thing you need right now?‍

Come visit www.pitchportpro.com